Balancing Buy vs Build for Enterprise B2B SaaS: Live from Brisbane's Product Marketing Alliance Meetup

Key Takeaways

• Your Buyer's buying committee is driven far more by internal politics than you realise
• It's unlikely your product will solve your Buyer's entire problem, you are only one part
• We're entering a new phase in enterprise IT where Buy and Build are reaching a more even balance
• Focus on packing solutions to solve a bounded problem with strong 3rd party integration
• Case study: How Shippit has achieved a 120% ACV increase following this approach