How Storytelling relates to Narrative

How Storytelling relates to Narrative

Many Product Marketers, and indeed marketers and founders in general, ask – What is the relationship between storytelling and narrative? Do I need both? Matthew Reeves posed this question recently after his conversations with product marketers at the Product...
Growth Rate vs Growth Economics

Growth Rate vs Growth Economics

Most SaaS companies are still playing by the old playbook – chasing vanity metrics and using Growth Rate as the only measure of success. Here’s the truth VCs won’t tell you… Growth isn’t just some % on a spreadsheet. It’s about building a sustainable...
It’s not done until it’s measured

It’s not done until it’s measured

Everyone is under ever-increasing pressure to build faster, to ship faster. But that often comes at the expense of measuring if what you’re building is working. Today’s buyer is demanding.They want stuff that not only works but delivers value. But how do...
Moving from Outputs to Outcomes

Moving from Outputs to Outcomes

The pressure to “move fast” and the inward focus of most teams leads to massive misalignment of goals and thus activity. This impacts revenue, productivity, and speed. When we shift from a mindset of DONE when SHIPPED to one of DONE when VALUE ACHIEVED we...