You've Got Pipeline. But Your GTM System Isn't Converting It.
You’ve got campaigns, content, and pipeline in motion—but revenue’s flat, CAC is rising, and deals aren’t closing. We work with $10M-$100M SaaS teams to uncover what’s not working—whether it's off-target ICPs, ineffective messaging, undifferentiated positioning, or sales handoff breakdowns. In 90 days, we reset the GTM system so it converts—without adding headcount or waiting a year.
No pitch. Just a clear map of what's broken and how to fix it fast in just 45 minutes.
The SaaS Teams Where We’ve Fixed Pipeline, Aligned GTM, and Driven Revenue
Sound Familiar?
When your GTM feels broken, it usually is.
Your pipeline may appear robust, but revenue continues to fall short.
You've got pipeline:
But it's not converting.
Your teams are working hard
But no one can say what is actually driving revenue.
Sales blames marketing. Marketing blames sales.
The board blames you.
You've invested in content, tools, and campaigns:
But they aren't moving deals forward.
You've got dashboards full of activity:
But not enough impact.
You've hired agencies, built strategies, bought tech:
And still feel like you're stuck in neutral.
Why our clients close faster
You've already tried...
- Playbooks from consultants
- Campaigns from demand-gen shops
- Overworked teams guessing their way through GTM
And yet still...
- CAC is up
- Conversion is down
- Revenue growth is stalling
What's really broken?
Most funnels are built around your org chart—not your buyer's decision process. That's why revenue stalls.
Why that matters:
When your GTM motion doesn’t mirror how people buy, pipeline slows, teams misfire, and growth stalls—no matter how many tools or plays you run. That’s why Deepstar Strategic exists. We’re a GTM operator-led execution partner. We embed. We align. We build the execution muscle your team needs—and we do it in the next 90 days. You’ll get buyer-centric handoffs, sales and marketing working from one system, and outcomes your board will understand.
Why Deepstar Strategic?
We're not just another GTM firm. Deepstar Strategic is a GTM operator-led execution partner for SaaS companies stuck in motion without revenue. For teams tired of launching campaigns that don't convert, sitting through strategy reviews with no follow-through, and watching pipeline stay flat despite more spend. We embed within your teams to fix broken GTM execution layers that actually drive pipeline conversion and growth - across competitive positioning, messaging, enablement, pricing, and handoffs. No decks. No buzzwords. Just the work that turns strategy into qualified pipeline and revenue, in 90 days.
Unlike other agencies and consultants:
- We don't deliver slides - we build and execute.
- We don't optimize vanity metrics - we improve CAC, velocity, and payback.
- We don't work around your teams - we work inside them.
Old WayNew Way
The old game was volume. The new game is alignment. The old game was building funnels. The new game is fixing revenue layers.
The Old Way
Sales ignores your MQLs. Marketing blames Sales. The board blames you.
The New Modern Way
Marketing generates leads sellers actually want. Sales follows up. Teams win together.
The Old Way
Strategy decks with no execution.
The New Modern Way
Programs that get built, launched, and optimized—by embedded GTM operators.
The Old Way
8 tools. Zero conversion.
The New Modern Way
One aligned GTM system built around how your buyers actually make decisions.
The Old Way
Campaigns that “look good” but don’t move pipeline.
The New Modern Way
Messaging and moments that move deals forward—measured in revenue, not vanity metrics.
The Old Way
Activity-driven goals
The New Modern Way
Teams focused on revenue outcomes that matter—ARR, GTM Efficiency, CAC, payback, NRR, and conversion velocity.
The Old Way
Activity dashboards full of noise.
The New Modern Way
Clarity on what’s working, what’s stalling, and what to fix—every stage of the funnel.
The Old Way
Marketing-led GTM
The New Modern Way
Buyer-led GTM—where marketing generates leads your sellers actually want to follow up on, handoffs are seamless, and the full funnel is mapped to how real prospects make decisions
The Old Way
Another quarter of “We’ll figure it out.”
The New Modern Way
GTM fixed in 90 days—with the system and muscle to scale.
Learn how to modernize your GTM
Adopting a Buyer-Led approach to GTM is the fastest way to drive revenue growth. But you can't do it alone, and you can't do it overnight. We've got a 90 Day GTM Accelerator that gets you there fast.
Talk to a Buyer-Led specialist to learn how to modernize your GTMNo pitch. Just clarity. In just 45 minutes see what’s broken, what’s working, and what to do next.
What we build with you in 90 Days
A diagnostic of GTM gaps across your funnel
Embedded execution with GTM, sales, and enablement teams
New messaging, handoffs, and aligned buyer journeys built and launched
Strategic clarity—plus playbooks, content, and enablement assets
A GTM system your team can run without outside support
Messaging that resonates. Funnels that convert.
We call this system the Buyer-Led Revenue Layer.
It’s a proprietary GTM execution model developed from working inside $10M–$100M SaaS companies where traditional funnels were failing. The details are our playbook. The outcomes are yours. In 90 days, we map the misalignment, fix what’s broken, and get your pipeline converting again—fast.
Metrics that prove it
Backed by SaaS benchmarks and GTM execution
Because fixing GTM is isolation doesn't work. We build cross-functional systems that close deals. It takes end-to-end coordination from Product, Marketing, Sales, Customer Success, and RevOps to fix handoffs, align messaging, and connect funnel activity to actual revenue. Because your pipeline doesn't need more leads, it needs more conversion. Because we've done it before.
- 30% GTM Expense Savings
- 20% Increased Sales Productivity
- 200% Digital Marketing ROI
- 15% Faster Time-to-Close
Built by SaaS Operators. Proven Inside Companies Like These.
I’ve sat in the operator’s seat at companies like Red Hat, Portworx, NetApp, Puppet, D2iQ, and Arrikto—so I know what happens when GTM breaks at scale. As a former GTM leader at these organizations, I personally delivered $1.64B USD in qualified pipeline and $192M in closed sales.
Every week you delay = another missed quarter
Misaligned teams and data across your teams is holding back your growth.
No pitch. Just clarity. In just 45 minutes see what’s broken, what’s working, and what to do next.