About Deepstar Strategic
We exist to fix go-to-market execution for B2B SaaS companies.
Our Focus
Our focus is on growth-stage tech businesses—typically between $10M and $100M in ARR—who need scalable revenue momentum but don't want to wait 12 months or hire a new team to get it.
We work with founders, CEOs, CMOs, CROs, and GTM teams across SaaS, AI/ML, infrastructure, and developer-first products.
What Sets Us Apart
What sets us apart is our obsession with being buyer-led.
We believe growth stalls when internal functions—product, marketing, sales—get misaligned from how real buyers actually make decisions. Deepstar Strategic was founded to bridge that gap.
We pioneered the Buyer-Led Growth approach to fix broken funnels, reduce friction across GTM, and unlock revenue by focusing on buyer progress.
The Deepstar Strategic Flywheel Bowtie
Our Foundation
We build everything on a strong foundation of product marketing excellence.
From competitive positioning to strategic messaging, our programs are grounded in real first-party insights—interviews, win/loss analysis, deal reviews, and field feedback.
Not just ideas, but execution-ready insights that help teams distinguish themselves in market, convert faster, and expand smarter.
Our Approach
Our work is guided by the Deepstar Growth Bowtie—a modern view of the SaaS GTM funnel.
We deliver programs across buyer insights, competitive positioning, strategic messaging, and GTM strategy.
It's all connected. And it's all built to create measurable outcomes.
About Our Founder
Andrew Hatfield
Founder & GTM Strategist
Andrew Hatfield is a globally recognised product marketing and GTM strategist with a unique 360-degree view of the B2B tech ecosystem. He started his career as a software developer before moving into systems engineering, solution architecture, pre-sales, sales, and eventually product marketing and GTM strategy.
Experience Spanning:
- SMBs, enterprises, and startups
- Government, financial services, and healthcare
- Open source, vendor, and channel (VAR/reseller) ecosystems
Andrew has worked for and with some of the world's most respected organisations, including NetApp, Puppet, Portworx, Red Hat, D2iQ (Mesosphere), Arrikto, Dell, Suncorp, and Queensland Government departments such as Police, Health, Child Safety, and Public Works.
He's built $1.64B in qualified pipeline and delivered $196M in direct sales. He's helped create new categories, scale revenue, and re-ignite growth in stalled GTM engines. His technical foundation lets him speak credibly with developers, engineers, and execs alike—and turn that understanding into strategy, content, and programs that drive results.
Accolades & Recognitions
- Australian Ambassador for the Product Marketing Alliance
- Top 100 Product Marketing Influencer since 2021
- 2021 finalist for Product Marketing Leader of the Year
- One of only 11 global Experts-in-Residence teaching GTM skills
- Author of the Product Marketing Alliance's flagship course on building high-performing PMM teams
He's also a global speaker and MC, regularly leading sessions across Australia, New Zealand, China, Europe, and the US on growth, positioning, and product marketing. And he's the host of the Buyer Led Growth Show, where he shares insights into what is working right now and interviews SaaS leaders on what really drives pipeline and revenue.
In short, Andrew's seen the entire GTM machine—designed it, built it, sold it, marketed it—and knows how to make it work.
Every week you delay = another missed quarter
Misaligned teams and data across your teams is holding back your growth.
No pitch. Just clarity. In just 45 minutes see what’s broken, what’s working, and what to do next.