About US

About Deepstar Strategic

How we help growing SaaS tech companies wreck growth walls to scale and grow revenue.

Rethinking Growth

The relationship between marketing, sales, and product needs a new approach 

Sustainable growth does not come from spinning a Rolodex of leads until one bites, nor does it come from shouting the loudest in the online ad space.

It comes from rethinking the approach to growth.

Telling the story only you can tell.

Redefining metrics.

Capturing demand over leads.

We’ve been dissatisfied with the status quo not delivering, and so we’re on a mission to help businesses grow better from the start.

Buyer Led Growth is the new strategy. DEEPSTAR STRATEGIC.

The People Behind Deepstar Strategic

Andrew Hatfield

Andrew Hatfield

Founder & CEO

Fanatically Voice-of-the-Customer driven, Andrew focuses on solving problems customers really care about. A data-driven go-to-market specialist, Andrew has a track record of success launching new products, scaling startups, and turning businesses around. When he’s not growing revenue, he enjoys the subtle tones of Islay Whisky, low ‘n slow BBQ, and snowboarding the world’s best resorts.

Michelle Picoto

Michelle Picoto


An incorrigible problem solver, Michelle has been driving business growth through brand, positioning, and go-to-market strategies from startups to enterprises in Europe and Australia. If she’s not researching down search rabbit holes, she’s baking and decorating cakes (and eating them, of course) or living a hundred other lives vicariously through a good book.