How saying NO is helping this SaaS vendor to 3x their growth

Key Takeaways

• Making strategic bets and then aggressively optimising accelerates growth and market adoption
• A deep understanding of both product marketing and product management leads to better decisions
• The risks of big monolithic platforms and how being agile and building components makes development and adoption faster and allows you to actually expand
• Finding the right balance between product and sales led is hard but worth it