April 9, 2024

Episode 4: Segmentation driving 120% increase in ACV with rapid expansion revenue

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  • Customers value platforms, but rarely want to buy everything on first sale
  • Selling an entire platform upfront leaves no room for expansion deals and increases churn
  • Refine your Ideal Buyer Profile and deeply understanding their needs and how they buy
  • Realigning your Product and Go To Market based on updated Segmentation and Packaging drives growth
  • Increase ACV by 70-120% while also moving upmarket and shortening the sales cycle

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The Buyer Led Growth Show, brought to you by Deepstar Strategic, is essential for all B2B SaaS executives.

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