How Complex B2B SaaS Companies Are Growing By Modularising

Key Takeaways

• The odds of winning are stacked against B2B SaaS challengers - even if a buyer purchases, you have a 0.06% chance of winning the deal
• Customer needs are complex and require more than one feature
• Problems arise when B2B SaaS becomes a feature factory and you try to sell everything upfront
• Building and selling modular B2B SaaS solutions is a repeatable way to scale growth quickly
• Q&A with Australian B2B SaaS Go To Market executives and Mei Koon, CMO of Squiz