April 29, 2024

Episode 6: How Complex B2B SaaS Companies Are Growing By Modularising

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  • The odds of winning are stacked against B2B SaaS challengers – even if a buyer purchases, you have a 0.06% chance of winning the deal
  • Customer needs are complex and require more than one feature
  • Problems arise when B2B SaaS becomes a feature factory and you try to sell everything upfront
  • Building and selling modular B2B SaaS solutions is a repeatable way to scale growth quickly
  • Q&A with Australian B2B SaaS Go To Market executives and Mei Koon, CMO of Squiz

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