May 7, 2024

Episode 7: Balancing Buy vs Build for Enterprise B2B SaaS: Live from BNE PMM Meetup

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  • Your Buyer’s buying committee is driven far more by internal politics than you realise
  • It’s unlikely your product will solve your Buyer’s entire problem, you are only one part
  • We’re entering a new phase in enterprise IT where Buy and Build are reaching a more even balance
  • Focus on packing solutions to solve a bounded problem with strong 3rd party integration
  • Case study: How Shippit has achieved a120% ACV increase following this approach

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The Buyer Led Growth Show, brought to you by Deepstar Strategic, is essential for all B2B SaaS executives.

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