by Andrew Hatfield | 1, October 23, 2023 | Go To Market
🎯 The Fundamental Equation of Excellence: Quantity Breeds Quality 🎯Listen, if you’re serious about mastering any discipline—content creation or otherwise—you need to get one thing straight: Quantity is the pathway to quality. There’s no debating this. It’s...
by Andrew Hatfield | 1, October 20, 2023 | Go To Market
Many Product Marketers, and indeed marketers and founders in general, ask – What is the relationship between storytelling and narrative? Do I need both? Matthew Reeves posed this question recently after his conversations with product marketers at the Product...
by Andrew Hatfield | 1, October 20, 2023 | Go To Market
Most SaaS companies are still playing by the old playbook – chasing vanity metrics and using Growth Rate as the only measure of success. Here’s the truth VCs won’t tell you… Growth isn’t just some % on a spreadsheet. It’s about building a sustainable...
by Andrew Hatfield | 1, October 4, 2023 | Go To Market
We’re all told to be “data-driven”, but we’re downing in an ocean of data points. This is even more difficult as we move from an Output to Outcome focus. What exactly should we be measuring and what does good look like? This is a question asked...
by Michelle Picoto | 1, October 3, 2023 | Go To Market
Take a second to digest these numbers: 145,000+ software products and services are listed on G2. 30,000+ SaaS companies exist globally. 30% of the SaaS market is owned by just 5 companies. There are 332 e-signature software solutions on G2. Hold up....
by Michelle Picoto | 1, October 3, 2023 | Go To Market
Let’s be real for a second. How long can a product compete with features? Tech has never been more democratised than it is today. So competing products are closing feature gaps faster and faster. It’s an incredible drain on resources to try out-feature the...
