Do you stand out among your 145,000 competitors?

by | Oct 3, 2023 | Go To Market

Take a second to digest these numbers:

145,000+ software products and services are listed on G2.

30,000+ SaaS companies exist globally.

30% of the SaaS market is owned by just 5 companies.

There are 332 e-signature software solutions on G2.

Hold up.



Is it any wonder that buyers are overwhelmed?
How are you supposed to navigate that landscape?

Even if just 5% of those e-signature companies reach out to you,
that’s almost 17 companies emailing, sending in-mails, cold-calling…
…for one solution.

And then:
There’s 1 you.

There has never been a more urgent time to get specific and clear on:

  • Who you are for
  • What their goals and problems are
  • Your point of view and way of solving these problems
  • Who your alternatives really are
  • What your buyers actually value about what you do
  • How and where you communicate this to your (in and out of market) buyers to build affinity and trust