Growth Rate vs Growth Economics

Go To Market

Published 20th October | 1 min read

Most SaaS companies are still playing by the old playbook – chasing vanity metrics and using Growth Rate as the only measure of success. Here’s the truth VCs won’t tell you…

Growth isn’t just some % on a spreadsheet. It’s about building a sustainable business model.

Dive deeper.
Look beyond the “how fast.”
Focus on the “how right.”

🔥 Growth Economics Essentials:
👉 Monetisation: Pricing isn’t just numbers. It’s strategy.
👉 Product: Continuously evolve. The market won’t wait.
👉 Churn: How many are loving your service enough to stick around?
👉 CAC: Your real cost to win a customer – not just ads but ALL expenses.
👉 LTV: Don’t just look at their wallet today. What value will they bring in the long run?
👉 CAC Payback: How long till you break even on that customer acquisition spend?
👉 Expansion Revenue: It’s not just about getting new customers. How can you grow WITH your current ones?

Scaling: Think broader, think smarter.

🔥 And yes, Growth Rate matters but…
👉 MRR & ARR Growth: Not just rates but real, sustainable revenue.
👉 Customer Growth: Numbers are great but are they the right customers?
👉 Net Revenue Retention: Are you truly growing? Or just replacing churned revenue?

There’s more to the game – like the Rule of 40 and the LTV:CAC balance.

Don’t just grow. Grow smart. 🧠

Continue Reading

How Storytelling relates to Narrative

How Storytelling relates to Narrative

Many Product Marketers, and indeed marketers and founders in general, ask - What is the relationship between storytelling and narrative? Do I need both? Matthew Reeves posed this question recently after his conversations with product marketers at the Product Marketing...

Example Metrics To Measure For Feature And Launch Success

Example Metrics To Measure For Feature And Launch Success

We're all told to be "data-driven", but we're downing in an ocean of data points. This is even more difficult as we move from an Output to Outcome focus. What exactly should we be measuring and what does good look like? This is a question asked by many teams and it's...

Do you stand out among your 145,000 competitors?

Do you stand out among your 145,000 competitors?

Take a second to digest these numbers: 145,000+ software products and services are listed on G2. 30,000+ SaaS companies exist globally. 30% of the SaaS market is owned by just 5 companies. There are 332 e-signature software solutions on G2. Hold up....

Your product frame can be your biggest differentiator

Your product frame can be your biggest differentiator

Let's be real for a second. How long can a product compete with features? Tech has never been more democratised than it is today. So competing products are closing feature gaps faster and faster. It's an incredible drain on resources to try out-feature the...