Old Dog, New Tricks: Mastering Double-Digit Growth for a 25 year old SaaS
How a 25-year-old SaaS company drives double-digit growth through first-party buyer insights and Product-GTM alignment.
Andrew Hatfield
April 2, 2024
Key Takeaways
- Leverage first-party Buyer insights, but it doesn't need to take $100s of thousands of dollars and 12 months. You can identify strong signals in weeks by asking the right questions.
- Focus on solving specific problems that drive adoption rather than trying to do everything at once.
- The steel-thread of alignment is just as crucial between Product and Go-To-Market as it is between Marketing and Sales.
- To accelerate growth and increase time to sale, consider how you can componentize your platform for rapid adoption and expansion.
- A culture of collaboration and openness to change beats "sacred cows" every time.
Let's Discuss Your AI StrategyLet's Discuss Your AI Strategy
30-minute discovery call to explore your AI transformation challenges, competitive positioning, and strategic priorities. No pressure—just a conversation about whether platform independence makes sense for your business.
Dive deeper into building decision intelligence systems
Learn how to architect decision systems that compound competitive advantages over time
Building Decision Intelligence SystemsBuilding Decision Intelligence: The Architecture That Separates Winners From Case StudiesMost AI implementations fail at the architecture layer, not the model layer. Here's the three-layer framework that separates decision systems that compound from features that plateau.
Andrew HatfieldDecember 4, 2025
Building Decision Intelligence SystemsFrom Team Member to CEO: Patrick Coghlan's Blueprint for Leadership and Market GrowthHow integrating sales feedback with product telemetry drives precision development and enterprise growth at CreditorWatch.
Andrew HatfieldApril 16, 2024