Old Dog, New Tricks: Mastering Double-Digit Growth for a 25 year old SaaS

Key Takeaways

• Leverage first-party Buyer insights, but it doesn't need to take $100s of thousands of dollars and 12 months. You can identify strong signals in weeks by asking the right questions.
• Focus on solving specific problems that drive adoption rather than trying to do everything at once.
• The steel-thread of alignment is just as crucial between Product and Go-To-Market as it is between Marketing and Sales.
• To accelerate growth and increase time to sale, consider how you can componentize your platform for rapid adoption and expansion.
• A culture of collaboration and openness to change beats "sacred cows" every time.