Own Decisions. Control Costs. Build Moats.
Learn how B2B SaaS companies are shifting from workflow optimization to decision ownership—identifying which decisions to own, reducing platform dependency, and turning proprietary data into defensible advantages.
Why buy vs build is shifting in enterprise SaaS and how modular integration drives 120% ACV growth.
May 7, 2024
The State of SaaS in the Age of AISaaS Pipeline Blame GameWhy the trust gap between sales and marketing kills SaaS growth—and how top teams align with joint pipeline retros.
Andrew HatfieldJune 30, 2025
From AI Features to AI TransformationHow Complex B2B SaaS Companies Are Growing By ModularisingWhy modular platforms are reshaping B2B SaaS growth—solving bounded problems instead of selling feature factories.
Andrew HatfieldApril 29, 2024
Building Decision Intelligence SystemsFrom Team Member to CEO: Patrick Coghlan's Blueprint for Leadership and Market GrowthHow integrating sales feedback with product telemetry drives precision development and enterprise growth at CreditorWatch.
Andrew HatfieldApril 16, 2024
From AI Features to AI TransformationSegmentation driving 120% increase in ACV with rapid expansion revenueHow Shippit achieved 120% ACV growth by refining segmentation and selling modules instead of monoliths.
Andrew HatfieldApril 9, 2024
Building Decision Intelligence SystemsOld Dog, New Tricks: Mastering Double-Digit Growth for a 25 year old SaaSHow a 25-year-old SaaS company drives double-digit growth through first-party buyer insights and Product-GTM alignment.
Andrew HatfieldApril 2, 2024
From AI Features to AI TransformationHow saying NO is helping this SaaS vendor to 3x their growthHow Rokt triples growth by making focused bets on modular platforms instead of building monolithic feature factories.
Andrew HatfieldApril 2, 2024