How saying NO is helping this SaaS vendor to 3x their growth
How Rokt triples growth by making focused bets on modular platforms instead of building monolithic feature factories.
Andrew Hatfield
April 2, 2024
Senior Product Manager, Rokt
Key Takeaways
- Making strategic bets and then aggressively optimising accelerates growth and market adoption
- A deep understanding of both product marketing and product management leads to better decisions
- The risks of big monolithic platforms and how being agile and building components makes development and adoption faster and allows you to actually expand
- Finding the right balance between product and sales led is hard but worth it
Andrew Hatfield
Senior Product Manager, Rokt
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