How Complex B2B SaaS Companies Are Growing By Modularising
Why modular platforms are reshaping B2B SaaS growth—solving bounded problems instead of selling feature factories.
Andrew Hatfield
April 29, 2024
Key Takeaways
- The odds of winning are stacked against B2B SaaS challengers - even if a buyer purchases, you have a 0.06% chance of winning the deal
- Customer needs are complex and require more than one feature
- Problems arise when B2B SaaS becomes a feature factory and you try to sell everything upfront
- Building and selling modular B2B SaaS solutions is a repeatable way to scale growth quickly
- Q&A with Australian B2B SaaS Go To Market executives and Mei Koon, CMO of Squiz
Andrew Hatfield
Chief Marketing Officer, Squiz
Let's Discuss Your AI StrategyLet's Discuss Your AI Strategy
30-minute discovery call to explore your AI transformation challenges, competitive positioning, and strategic priorities. No pressure—just a conversation about whether platform independence makes sense for your business.
Dive deeper into moving from AI Features to AI Transformation
Discover how to shift from feature parity to defensible competitive moats
From AI Features to AI TransformationBalancing Buy vs Build for Enterprise B2B SaaS: Live from Brisbane's Product Marketing Alliance MeetupWhy buy vs build is shifting in enterprise SaaS and how modular integration drives 120% ACV growth.
Andrew HatfieldMay 7, 2024
From AI Features to AI TransformationSegmentation driving 120% increase in ACV with rapid expansion revenueHow Shippit achieved 120% ACV growth by refining segmentation and selling modules instead of monoliths.
Andrew HatfieldApril 9, 2024
From AI Features to AI TransformationHow saying NO is helping this SaaS vendor to 3x their growthHow Rokt triples growth by making focused bets on modular platforms instead of building monolithic feature factories.
Andrew HatfieldApril 2, 2024