Balancing Buy vs Build for Enterprise B2B SaaS: Live from Brisbane's Product Marketing Alliance Meetup
Why buy vs build is shifting in enterprise SaaS and how modular integration drives 120% ACV growth.
Andrew Hatfield
May 7, 2024
CEO & Founder, Deepstar Strategic
Key Takeaways
- Your Buyer's buying committee is driven far more by internal politics than you realise
- It's unlikely your product will solve your Buyer's entire problem, you are only one part
- We're entering a new phase in enterprise IT where Buy and Build are reaching a more even balance
- Focus on packing solutions to solve a bounded problem with strong 3rd party integration
- Case study: How Shippit has achieved a 120% ACV increase following this approach
Andrew Hatfield
CEO & Founder, Deepstar Strategic
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