The Four Questions That Reveal If Your AI Is Defensible
Four diagnostic questions that reveal whether your AI features create compounding advantages or validate commoditization.
Andrew Hatfield
December 6, 2026
Placeholder
This is a placeholder for upcoming content.
Let's Discuss Your AI StrategyLet's Discuss Your AI Strategy
30-minute discovery call to explore your AI transformation challenges, competitive positioning, and strategic priorities. No pressure—just a conversation about whether platform independence makes sense for your business.
Dive deeper into moving from AI Features to AI Transformation
Discover how to shift from feature parity to defensible competitive moats
From AI Features to AI TransformationFrom AI Features to AI Transformation: The Architecture Shift SaaS Companies Are MissingMost SaaS companies think AI transformation means adding AI features. They're optimizing the wrong vector—and the faster they ship, the faster they train their replacement.
Andrew HatfieldDecember 4, 2025
From AI Features to AI TransformationBalancing Buy vs Build for Enterprise B2B SaaS: Live from Brisbane's Product Marketing Alliance MeetupWhy buy vs build is shifting in enterprise SaaS and how modular integration drives 120% ACV growth.
Andrew HatfieldMay 7, 2024
From AI Features to AI TransformationHow Complex B2B SaaS Companies Are Growing By ModularisingWhy modular platforms are reshaping B2B SaaS growth—solving bounded problems instead of selling feature factories.
Andrew HatfieldApril 29, 2024
From AI Features to AI TransformationSegmentation driving 120% increase in ACV with rapid expansion revenueHow Shippit achieved 120% ACV growth by refining segmentation and selling modules instead of monoliths.
Andrew HatfieldApril 9, 2024