The Buyer Led Growth Show
New episodes released every Tuesday!
Dissect Go To Market and Growth challenges for B2B SaaS so you can adopt a Buyer Led Growth strategy that reframes challenges while minimising wasted spend.
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Key Takeaways
- Your Buyer’s buying committee is driven far more by internal politics than you realise
- It’s unlikely your product will solve your Buyer’s entire problem, you are only one part
- We’re entering a new phase in enterprise IT where Buy and Build are reaching a more even balance
- Focus on packing solutions to solve a bounded problem with strong 3rd party integration
- Case study: How Shippit has achieved a120% ACV increase following this approach
7th May, 2024 |
Episode: 7
Andrew Hatfield
CEO & Founder
29th April, 2024 |
Episode: 6
Mei Koon
Chief Marketing Officer
16th April, 2024 |
Episode: 5
Patrick Coghlan
CEO
9th April, 2024 |
Episode: 4
Jay Daley
Head of Product Marketing
28th March, 2024 |
Episode: 3
Courtney Bain
Senior Product Manager
28th March, 2024 |
Episode: 2
Dr Anna Harrison
Founder
28th March, 2024 |
Episode: 1
Mei Koon
Chief Marketing Officer
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The Buyer Led Growth Show, brought to you by Deepstar Stratgic, is essential for all B2B SaaS executives.
The series delivers a blend of firsthand insights and practical advice with guest interviews featuring Founders, CEOs, and leaders in Go To Market, Product Innovation, Sales, and Customer Success.